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Search Results and Predictions for the Future: What Gets Let In Or Filtered Out

Submitted by garywalker on Mon, 01/30/2012 - 10:24

Most previous TopSide blog posts cover technical features of search engine marketing or measuring of phone calls from web traffic. Although one idea in this blog came from a technical tool we use in online ads, negative keywords, you’ll find today’s post different. Rather than a technical article, today’s post is a combination of observations and predictions about information overload, the web, and products and services in general.

The stage on which we operate today

TopSide Media featured on the Member Spotlight for Microsoft Advertising Accredited Professional program

Submitted by garywalker on Mon, 06/06/2011 - 11:25


Starting today, June 6, TopSide Media is being featured on the Member Spotlight for the Microsoft Advertising Accredited Professional program. On their website, an Accredited Professional will be featured each month. To visit our profile, you can use the following URL http://advertising.microsoft.com/topside-media

Practical Advice For Your Website Platform and Conversion Tracking

Submitted by garywalker on Sat, 04/23/2011 - 20:38

If you scroll through our previous blog posts, you may have noticed that they tend to be informative more than rants. Lately, though, we’ve run across a series of vexing challenges and delays getting routine, but necessary tasks done on the websites of clients. In our work, the school of hard knocks is always in session. So, I’ll get some ranting out of the way and include a few useful tips that will help those thinking of building or re-building a website avoid these issues.

How To Get High Quality Inbound Links To Your Website

Submitted by garywalker on Wed, 02/16/2011 - 20:30

At TopSide, we like to keep the big picture in mind, but break complicated search marketing topics down into bite-size pieces. In today’s blog, I’m going to do a brief drill-down into inbound links to websites.

Types of Search Marketing Platforms: Bid Management vs. Budget Based Platforms

Submitted by garywalker on Sun, 11/21/2010 - 12:04

In a blog in April of this year, I wrote about automated search marketing platforms and questions to ask providers. In today's post, I'm going to briefly compare/contrast two types of automated platforms: bid management platforms and what we'll call budget based platforms. We're going to stick to how they work, what they do (and don't do), and avoid using company names.

Why Page Load Speed Is Critical To Website Conversions and Profits

Submitted by garywalker on Fri, 08/06/2010 - 16:46

Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to other business owners.

Web pages that load slowly can be tricky to find. Why? We'll list just three of the many possible reasons.

Negative Keywords Improve PPC Advertising Efficiency

Submitted by garywalker on Sun, 07/11/2010 - 19:31

Recently we rebuilt and launched a PPC account for an Austin client that had over 3,000 negative keywords. In our 5+ years of search marketing, this was a record at TopSide. The research and collaboration with our client on negative keywords was very productive, and took about as many days as all the other components combined.

Twelve Questions to Ask Providers of Search Engine Marketing

Submitted by garywalker on Sat, 04/24/2010 - 08:21

As it says on the home page of our website, web marketing is a complex topic. Every day, your market gets more fractured, and there are more options to consider on what to do about it. It seems that everything to do with the Internet expands except the number of hours in your day to deal with it.

So, anything that can simplify a process without reducing its effectiveness too much should be considered, right? The questions below help you understand what kind of search engine marketing & advertising you need. For this discussion we will divide the options into two categories:

Focus On Keywords In Search Engine Marketing

Submitted by garywalker on Wed, 04/07/2010 - 16:48

The goal of today’s blog is to put some perspective on keywords as they are used in PPC advertising. Because we all use them daily in our searches, and they trigger both ads and natural results at the same time, it’s no wonder that keywords get so much attention in website advertising. Keywords happen to be one of the more tangible parts of search marketing. However, excessive focus on keywords can cause some other equally essential parts of the process to go lacking. We like lists, so...

Here’s our list of six facts about keywords in PPC ads:

How To Understand Internet Marketing

Submitted by garywalker on Thu, 12/24/2009 - 12:06

Marketing on the web, in some ways, is still like the Wild West. It has frontiers and exciting opportunities for profit, labor saving tools, and reliable experts. We also see well-intended but inept operators and a growing number of scammers and business perils. There are enough moving parts to overwhelm anyone who is not actively involved in web marketing -- even seasoned traditional marketers. From our perspective, we have two initial points of advice: