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Learn Insights and Drive More Sales & Leads
Marketing on the web, in some ways, is still like the Wild West. It has frontiers and exciting opportunities for profit, labor saving tools, and reliable experts. We also see well-intended but inept operators and a growing number of scammers and business perils. There are enough moving parts to overwhelm anyone who is not actively involved...
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As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure your...
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In explaining website marketing and advertising, we often refer to the search engine results page as being like a split-screen television. The natural , organic results appear in the left/center of the page, and the ad results (called “Sponsored Links” in Google AdWords) display on top center and down the right side column. While both results...
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Have you recently calculated the marketing or advertising cost of generating an incoming telephone lead or purchase? If so, were you surprised? This post explains tracking phone numbers and recording of incoming calls. The three main benefits of call tracking are: 1-to determine the source of business, 2- to monitor lead quality, and 3- to gauge...
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In this posting, when we use “keywords”, it relates to search terms, also known as “queries”, which computer users type in the search box when searching online. The term “keywords” is also used elsewhere: regarding page code (“meta tag keywords”); and in describing content on web pages (“keyword density”). A computer user’s query with keywords simultaneously...
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