From our experience with search engines, online ads, and local advertisers, we can say with certainty that searchers looking for products or services to be purchased locally often do not include the name of their city, town, or zip code in their searches. We’re talking a lot of the time…around half or more in some verticals. From the search perspective, this is significant, because including a city name usually triggers local natural search results as opposed to what we’ll call national results to contrast the two.
