keywords

The goal of today’s blog is to put some perspective on keywords as they are used in PPC advertising. Because we all use them daily in our searches, and they trigger both ads and natural results at the same time, it’s no wonder that keywords get so much attention in website advertising. Keywords happen to be one of the more tangible parts of search marketing. However, excessive focus on keywords can cause some other equally essential parts of the process to go lacking. We like lists, so...

Here’s our list of six facts about keywords in PPC ads:

As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure your company is making the most of these tactics, but not unknowingly paying for search traffic on your company name, especially at a premium price or mixed in with new customer acquisition reports.

Internet Search Engines - Used Like Telephone White Pages