In this posting, when we use “keywords”, it relates to search terms, also known as “queries”, which computer users type in the search box when searching online. The term “keywords” is also used elsewhere: regarding page code (“meta tag keywords”); and in describing content on web pages (“keyword density”). A computer user’s query with keywords simultaneously triggers a search engine results page (SERP) containing both natural/organic results in the center of the page and ads on the top and side of the page. This fact usually compounds the confusion in those new to search marketing.
