The goal of today’s blog is to put some perspective on keywords as they are used in PPC advertising. Because we all use them daily in our searches, and they trigger both ads and natural results at the same time, it’s no wonder that keywords get so much attention in website advertising. Keywords happen to be one of the more tangible parts of search marketing. However, excessive focus on keywords can cause some other equally essential parts of the process to go lacking. We like lists, so...
Here’s our list of six facts about keywords in PPC ads:
