In their print version, November 29th-December 5th issue – page 65, The Economist ran an article on online advertising. The article predicts that online ads “will be relatively unscathed in the downturn”. We have seen this theme echoed elsewhere recently. Although we were glad to read it from such an esteemed source, as search marketers this prediction was not really a surprise to us.
In the article, the writer pointed out good reasoning for their prediction, and we found one observation in particular worth our follow up. Midway through their article, they wrote:
