As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure your company is making the most of these tactics, but not unknowingly paying for search traffic on your company name, especially at a premium price or mixed in with new customer acquisition reports.
Internet Search Engines - Used Like Telephone White Pages
