This is a follow-up article to our article titled: Measuring and Bidding on Value from Leads. Our goal for this article is to provide a high-level overview of benefits — enough for a marketing manager or business owner to direct their internal team or agency to take appropriate action on secondary conversion tracking and integration....Read More

Summary: Our last article was about “Service Ecommerce”. Today’s article helps business owners and advertisers understand how to enhance and transform the lead generation process so that it functions more like product ecommerce.  Your possible benefits: smarter bidding, get more leads and revenue from the same budget, or lower your budget and maintain your current...Read More

How Service Businesses Get the Upside Without the Wreckage Not all website visits or leads are equal. Your service business lives on booked appointments, reservations, completed jobs, and repeat buyers. AI can help you get more of those — or quietly damage your brand and margins if it runs without guardrails. The opportunity is AI‑driven...Read More

This is the second in a three-article series on business basics and digital advertising. In this article, we will apply principles learned from our sales experience before and after launching our agency more than 15 years ago. We will include examples to explain the points raised. Just because a discount can be done does not...Read More

This is the first article in a three-part series on business basics, and how the apply to digital advertising. When we began our agency in 2005, some of the best advice we received was this: the first goal of business is to stay in business. And, to stay in business: have a plan, and avoid...Read More

This post is about a geeky — but important and often overlooked — tactical aspect of PPC management. Rarely do advertisers have unlimited ad budgets, even if they get a very high return on their ad spend, or great cash flow. Rather, most businesses have a fixed, planned maximum budget. And even if their business...Read More

After being in central Austin for 9+ years, TopSide Media has moved to Round Rock Texas. Our new address: P.O. Box 27 McNeil, TX 78651 From our new location, TopSide Media will continue to provide top notch search marketing and PPC management services to clients in Austin, Round Rock and nationwide.Read More

While driving traffic from search engine ads to our advertisers’ websites, we get to learn a lot about our clients and related issues that arise. One issue we see far too often is confusion about what part(s) of their website our clients own vs. unknowingly “rent” from a third party. This can happen to any...Read More

Most previous TopSide blog posts cover technical features of search engine marketing or measuring of phone calls from web traffic. Although one idea in this blog came from a technical tool we use in online ads, negative keywords, you’ll find today’s post different. Rather than a technical article, today’s post is a combination of observations...Read More

Starting today, June 6, TopSide Media is being featured on the Member Spotlight for the Microsoft Advertising Accredited Professional program. On their website, an Accredited Professional will be featured each month. To visit our profile, you can use the following URLhttp://advertise.bingads.microsoft.com/en-in/topside-media-bing-yahoo. Note: the original article was removed, and the link goes to a subsequent article...Read More