Category

Search Engine Marketing
After being in central Austin for 9+ years, TopSide Media has moved our main office to Round Rock Texas. Our new office address: 309 W Main St. Suite 111 Round Rock, TX 78664 We are now located about 1/2 hour drive north of our previous central Austin location. For visiting clients, our new location features...
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While driving traffic from search engine ads to our advertisers’ websites, we get to learn a lot about our clients and related issues that arise. One issue we see far too often is confusion about what part(s) of their website our clients own vs. unknowingly “rent” from a third party. This can happen to any...
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TopSide Media has moved our Austin office. Our new street address is 1300 West Lynn Street #206, Austin TX 78703. Our phone numbers and post office box have not changed. A few of the new features we are enjoying are additional parking, a conference room, and a second story view of the Clarksville neighborhood in...
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We’ve been needing to make this announcement for a while. By now, this news is about two months or more past the status of new. In spite of that, we are still really glad to be able to write about it, so here goes: the TopSide Media team is very pleased to welcome Billy Walters...
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Most previous TopSide blog posts cover technical features of search engine marketing or measuring of phone calls from web traffic. Although one idea in this blog came from a technical tool we use in online ads, negative keywords, you’ll find today’s post different. Rather than a technical article, today’s post is a combination of observations...
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Starting today, June 6, TopSide Media is being featured on the Member Spotlight for the Microsoft Advertising Accredited Professional program. On their website, an Accredited Professional will be featured each month. To visit our profile, you can use the following URLhttp://advertise.bingads.microsoft.com/en-in/topside-media-bing-yahoo. Note: the original article was removed, and the link goes to a subsequent article...
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If you scroll through our previous blog posts, you may have noticed that they tend to be informative more than rants. Lately, though, we’ve run across a series of vexing challenges and delays getting routine, but necessary tasks done on the websites of clients. In our work, the school of hard knocks is always in...
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At TopSide, we like to keep the big picture in mind, but break complicated search marketing topics down into bite-size pieces. In today’s blog, I’m going to do a brief drill-down into inbound links to websites. Before doing that, I’ll provide a bit of background. The category of inbound links comprises a major part of...
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In a blog in April of this year, I wrote about automated search marketing platforms and questions to ask providers. In today’s post, I’m going to briefly compare/contrast two types of automated platforms: bid management platforms and what we’ll call budget based platforms. We’re going to stick to how they work, what they do (and...
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Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to...
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