Since pay per click (also known as PPC) ads on the top and side of a search engine results page appear simultaneously with natural or organic results in the center of the page, there is a lot of misunderstanding about them. The processes behind the two are very different, but both complex. The fact list...Read More

Reach Potential Customers While They They Are Searching The most powerful benefit of search marketing is remarkably simple: the link for your website gets displayed to your potential customers at the moment they are actively searching online. When there are fewer potential customers in your market due to a slower economy, it becomes even more...Read More

From our experience with search engines, online ads, and local advertisers, we can say with certainty that searchers looking for products or services to be purchased locally often do not include the name of their city, town, or zip code in their searches. We’re talking a lot of the time…around half or more in some...Read More

Ads on search engines, also known as “sponsored links” and a variety of other names, are highly targeted when properly structured and optimized. Two of the primary settings that control targeting are called “geotargeting” and “keywords”. The description below applies to search ads, whether they are text ads or advertising that involves graphics. When clicked...Read More

We regularly get questions and opinions from clients about why we would or would not want to include their company name or trademarks in the keyword lists for their sponsored link (PPC) campaigns. We hope you find these useful. A company name will often have a relatively low cost-per-click unless it includes high demand keywords...Read More

I first got into search engine marketing and advertising as an employee for a corporate team building consulting company. There, we observed a predictable pattern on which teams were more successful in team building scenarios and back at their jobs. Teams that take time to make a plan before taking action consistently perform better than...Read More