How To Understand Internet Marketing

Marketing on the web, in some ways, is still like the Wild West. It has frontiers and exciting opportunities for profit, labor saving tools, and reliable experts. We also see well-intended but inept operators and a growing number of scammers and business perils. There are enough moving parts to overwhelm anyone who is not actively […]

By |December 24th, 2009|PPC, SEM, SEO|0 Comments

Clarity in Search Engine Marketing and Advertising

In explaining website marketing and advertising, we often refer to the search engine results page as being like a split-screen television. The natural , organic results appear in the left/center of the page, and the ad results (called “Sponsored Links” in Google AdWords) display on top center and down the right side column. While both […]

By |October 27th, 2009|PPC, SEM, SEO|0 Comments

Reasons Your Business Should Systematically Track Incoming Phone Calls

Have you recently calculated the marketing or advertising cost of generating an incoming telephone lead or purchase? If so, were you surprised? This post explains tracking phone numbers and recording of incoming calls. The three main benefits of call tracking are: 1-to determine the source of business, 2- to monitor lead quality, and 3- to […]

By |September 20th, 2009|PPC, SEM, SEO|0 Comments

An Overview of Conversions in Search Engine Marketing and Advertising

It takes more than an attractive website with a good content to be efficient at converting web visitors to customers. Lately we are seeing clients put more focus into conversions from their website.

For our purpose, a conversion is defined as the desired action we want the customer who is visiting the website to take. Conversions […]

By |March 1st, 2009|PPC, SEM, SEO|0 Comments

Search Engine Marketing and Advertising Choices for Local Businesses

Before going further, we should describe what we mean by local businesses. Some have asked us, “isn’t every business local to some place?” The answer is yes, however, for this discussion, a local business sells products or services to customers or clients in their local geographic area. In contrast, an e-commerce site that sells products […]

By |January 22nd, 2009|PPC, SEM, SEO|0 Comments

Top 10 Facts about Pay-Per-Click (PPC) Ads On The Top and Side of Search Engine Results Pages

Since pay per click (also known as PPC) ads on the top and side of a search engine results page appear simultaneously with natural or organic results in the center of the page, there is a lot of misunderstanding about them. The processes behind the two are very different, but both complex. The fact list […]

By |November 29th, 2008|PPC, SEM, SEO|0 Comments

How To Use Search Engine Marketing and Sponsored Links In A Slower Economy

Reach Potential Customers While They They Are Searching

The most powerful benefit of search marketing is remarkably simple: the link for your website gets displayed to your potential customers at the moment they are actively searching online. When there are fewer potential customers in your market due to a slower economy, it becomes even more important […]

By |October 25th, 2008|PPC, SEM, SEO|0 Comments

Why Online Searchers Often Do Not Include a City Name or Geodescriptor in Their Queries

From our experience with search engines, online ads, and local advertisers, we can say with certainty that searchers looking for products or services to be purchased locally often do not include the name of their city, town, or zip code in their searches. We’re talking a lot of the time…around half or more in some […]

By |September 21st, 2008|PPC, SEM, SEO|0 Comments

How A Web Marketing Plan Will Help You Avoid Losing Business

I first got into search engine marketing and advertising as an employee for a corporate team building consulting company. There, we observed a predictable pattern on which teams were more successful in team building scenarios and back at their jobs.

Teams that take time to make a plan before taking action consistently perform better than those […]

By |May 14th, 2005|PPC, SEM, SEO|0 Comments