business

Using Google AdWords As A Research Tool

In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great […]

By |May 31st, 2009|PPC, SEM, SEO|0 Comments

Search Engine Marketing and Advertising Choices for Local Businesses

Before going further, we should describe what we mean by local businesses. Some have asked us, “isn’t every business local to some place?” The answer is yes, however, for this discussion, a local business sells products or services to customers or clients in their local geographic area. In contrast, an e-commerce site that sells products […]

By |January 22nd, 2009|PPC, SEM, SEO|0 Comments