conversion tracking

Need to Understand Metrics from Search Ads? Read them Backward

Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property.

Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these are […]

By |November 19th, 2015|PPC|0 Comments

Practical Advice For Your Website Platform and Conversion Tracking

If you scroll through our previous blog posts, you may have noticed that they tend to be informative more than rants. Lately, though, we’ve run across a series of vexing challenges and delays getting routine, but necessary tasks done on the websites of clients. In our work, the school of hard knocks is always in […]

By |April 23rd, 2011|PPC, SEM, SEO|0 Comments