Why Page Load Speed Is Critical To Website Conversions and Profits

Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to […]

By |August 6th, 2010|PPC, SEM, SEO|0 Comments

An Overview of Conversions in Search Engine Marketing and Advertising

It takes more than an attractive website with a good content to be efficient at converting web visitors to customers. Lately we are seeing clients put more focus into conversions from their website.

For our purpose, a conversion is defined as the desired action we want the customer who is visiting the website to take. Conversions […]

By |March 1st, 2009|PPC, SEM, SEO|0 Comments