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Need to Understand Metrics from Search Ads? Read them Backward

Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property.

Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these are […]

By |November 19th, 2015|PPC|0 Comments

Your Company Name in Search Engine Advertising and Lead Generation

As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure […]

By |November 28th, 2009|PPC, SEM, SEO|0 Comments