local search

Your Company Name in Search Engine Advertising and Lead Generation

As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure […]

By |November 28th, 2009|PPC, SEM, SEO|0 Comments

Why Online Searchers Often Do Not Include a City Name or Geodescriptor in Their Queries

From our experience with search engines, online ads, and local advertisers, we can say with certainty that searchers looking for products or services to be purchased locally often do not include the name of their city, town, or zip code in their searches. We’re talking a lot of the time…around half or more in some […]

By |September 21st, 2008|PPC, SEM, SEO|0 Comments