pay per click

Negative Keywords Improve PPC Advertising Efficiency

Recently we rebuilt and launched a PPC account for an Austin client that had over 3,000 negative keywords. In our 5+ years of search marketing, this was a record at TopSide. The research and collaboration with our client on negative keywords was very productive, and took about as many days as all the other components […]

By |July 11th, 2010|PPC, SEM, SEO|0 Comments

How To Understand Internet Marketing

Marketing on the web, in some ways, is still like the Wild West. It has frontiers and exciting opportunities for profit, labor saving tools, and reliable experts. We also see well-intended but inept operators and a growing number of scammers and business perils. There are enough moving parts to overwhelm anyone who is not actively […]

By |December 24th, 2009|PPC, SEM, SEO|0 Comments

Twelve Factors To Consider When Having A Website Overhauled Or A New Site Built

Many business owners are surprised to learn that a website can look good, contain many pages of original content, and still not be found by the search engines. Or even when it gets traffic, the same site may not be effective at converting visitors from natural or pay per click traffic to customers. Depending on […]

By |April 5th, 2009|PPC, SEM, SEO|0 Comments

Top 10 Facts about Pay-Per-Click (PPC) Ads On The Top and Side of Search Engine Results Pages

Since pay per click (also known as PPC) ads on the top and side of a search engine results page appear simultaneously with natural or organic results in the center of the page, there is a lot of misunderstanding about them. The processes behind the two are very different, but both complex. The fact list […]

By |November 29th, 2008|PPC, SEM, SEO|0 Comments

How A Web Marketing Plan Will Help You Avoid Losing Business

I first got into search engine marketing and advertising as an employee for a corporate team building consulting company. There, we observed a predictable pattern on which teams were more successful in team building scenarios and back at their jobs.

Teams that take time to make a plan before taking action consistently perform better than those […]

By |May 14th, 2005|PPC, SEM, SEO|0 Comments