ppc

Need to Understand Metrics from Search Ads? Read them Backward

Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property.

Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these are […]

By |November 19th, 2015|PPC|0 Comments

Announcing a recent arrival to the TopSide team: Billy Walters

We’ve been needing to make this announcement for a while. By now, this news is about two months or more past the status of new. In spite of that, we are still really glad to be able to write about it, so here goes: the TopSide Media team is very pleased to welcome Billy Walters […]

By |July 7th, 2012|PPC, SEM, SEO|0 Comments

Types of Search Marketing Platforms: Bid Management vs. Budget Based Platforms

In a blog in April of this year, I wrote about automated search marketing platforms and questions to ask providers. In today’s post, I’m going to briefly compare/contrast two types of automated platforms: bid management platforms and what we’ll call budget based platforms. We’re going to stick to how they work, what they do (and […]

By |November 21st, 2010|PPC, SEM, SEO|0 Comments

Negative Keywords Improve PPC Advertising Efficiency

Recently we rebuilt and launched a PPC account for an Austin client that had over 3,000 negative keywords. In our 5+ years of search marketing, this was a record at TopSide. The research and collaboration with our client on negative keywords was very productive, and took about as many days as all the other components […]

By |July 11th, 2010|PPC, SEM, SEO|0 Comments

Twelve Questions to Ask Providers of Search Engine Marketing

As it says on the home page of our website, web marketing is a complex topic. Every day, your market gets more fractured, and there are more options to consider on what to do about it. It seems that everything to do with the Internet expands except the number of hours in your day to […]

By |April 24th, 2010|PPC, SEM, SEO|0 Comments

How To Understand Internet Marketing

Marketing on the web, in some ways, is still like the Wild West. It has frontiers and exciting opportunities for profit, labor saving tools, and reliable experts. We also see well-intended but inept operators and a growing number of scammers and business perils. There are enough moving parts to overwhelm anyone who is not actively […]

By |December 24th, 2009|PPC, SEM, SEO|0 Comments

Your Company Name in Search Engine Advertising and Lead Generation

As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure […]

By |November 28th, 2009|PPC, SEM, SEO|0 Comments

Clarity in Search Engine Marketing and Advertising

In explaining website marketing and advertising, we often refer to the search engine results page as being like a split-screen television. The natural , organic results appear in the left/center of the page, and the ad results (called “Sponsored Links” in Google AdWords) display on top center and down the right side column. While both […]

By |October 27th, 2009|PPC, SEM, SEO|0 Comments

Twelve Factors To Consider When Having A Website Overhauled Or A New Site Built

Many business owners are surprised to learn that a website can look good, contain many pages of original content, and still not be found by the search engines. Or even when it gets traffic, the same site may not be effective at converting visitors from natural or pay per click traffic to customers. Depending on […]

By |April 5th, 2009|PPC, SEM, SEO|0 Comments

Top 10 Facts about Pay-Per-Click (PPC) Ads On The Top and Side of Search Engine Results Pages

Since pay per click (also known as PPC) ads on the top and side of a search engine results page appear simultaneously with natural or organic results in the center of the page, there is a lot of misunderstanding about them. The processes behind the two are very different, but both complex. The fact list […]

By |November 29th, 2008|PPC, SEM, SEO|0 Comments