Since pay per click (also known as PPC) ads on the top and side of a search engine results page appear simultaneously with natural or organic results in the center of the page, there is a lot of misunderstanding about them. The processes behind the two are very different, but both complex. The fact list...Read More

I first got into search engine marketing and advertising as an employee for a corporate team building consulting company. There, we observed a predictable pattern on which teams were more successful in team building scenarios and back at their jobs. Teams that take time to make a plan before taking action consistently perform better than...Read More