This is the second in a three-article series on business basics and digital advertising. In this article, we will apply principles learned from our sales experience before and after launching our agency more than 15 years ago. We will include examples to explain the points raised. Just because a discount can be done does not...Read More

In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great...Read More

Ads on search engines, also known as “sponsored links” and a variety of other names, are highly targeted when properly structured and optimized. Two of the primary settings that control targeting are called “geotargeting” and “keywords”. The description below applies to search ads, whether they are text ads or advertising that involves graphics. When clicked...Read More