search engine advertising

Using Google AdWords As A Research Tool

In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great […]

By |May 31st, 2009|PPC, SEM, SEO|0 Comments

How Search Engine Marketing Targets Customers: The Basics of Geotargeting

Ads on search engines, also known as “sponsored links” and a variety of other names, are highly targeted when properly structured and optimized. Two of the primary settings that control targeting are called “geotargeting” and “keywords”. The description below applies to search ads, whether they are text ads or advertising that involves graphics. When clicked […]

By |July 16th, 2008|PPC, SEM, SEO|0 Comments