search engines

Your Company Name in Search Engine Advertising and Lead Generation

As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure […]

By |November 28th, 2009|PPC, SEM, SEO|0 Comments

Twelve Factors To Consider When Having A Website Overhauled Or A New Site Built

Many business owners are surprised to learn that a website can look good, contain many pages of original content, and still not be found by the search engines. Or even when it gets traffic, the same site may not be effective at converting visitors from natural or pay per click traffic to customers. Depending on […]

By |April 5th, 2009|PPC, SEM, SEO|0 Comments

Top 10 Facts about Pay-Per-Click (PPC) Ads On The Top and Side of Search Engine Results Pages

Since pay per click (also known as PPC) ads on the top and side of a search engine results page appear simultaneously with natural or organic results in the center of the page, there is a lot of misunderstanding about them. The processes behind the two are very different, but both complex. The fact list […]

By |November 29th, 2008|PPC, SEM, SEO|0 Comments

Why Online Searchers Often Do Not Include a City Name or Geodescriptor in Their Queries

From our experience with search engines, online ads, and local advertisers, we can say with certainty that searchers looking for products or services to be purchased locally often do not include the name of their city, town, or zip code in their searches. We’re talking a lot of the time…around half or more in some […]

By |September 21st, 2008|PPC, SEM, SEO|0 Comments