tools

Reasons Your Business Should Systematically Track Incoming Phone Calls

Have you recently calculated the marketing or advertising cost of generating an incoming telephone lead or purchase? If so, were you surprised? This post explains tracking phone numbers and recording of incoming calls. The three main benefits of call tracking are: 1-to determine the source of business, 2- to monitor lead quality, and 3- to […]

By |September 20th, 2009|PPC, SEM, SEO|0 Comments

Using Google AdWords As A Research Tool

In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great […]

By |May 31st, 2009|PPC, SEM, SEO|0 Comments