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We regularly get questions and opinions from clients about why we would or would not want to include their company name or trademarks in the keyword lists for their sponsored link (PPC) campaigns. We hope you find these useful. A company name will often have a relatively low cost-per-click unless it includes high demand keywords such...
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I first got into search engine marketing and advertising as an employee for a corporate team building consulting company. There, we observed a predictable pattern on which teams were more successful in team building scenarios and back at their jobs. Teams that take time to make a plan before taking action consistently perform better than those...
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