Category

General
As it says on the home page of our website, web marketing is a complex topic. Every day, your market gets more fractured, and there are more options to consider on what to do about it. It seems that everything to do with the Internet expands except the number of hours in your day to...
Read More
he goal of today’s blog is to put some perspective on keywords as they are used in PPC advertising. Because we all use them daily in our searches, and they trigger both ads and natural results at the same time, it’s no wonder that keywords get so much attention in website advertising. Keywords happen to...
Read More
Marketing on the web, in some ways, is still like the Wild West. It has frontiers and exciting opportunities for profit, labor saving tools, and reliable experts. We also see well-intended but inept operators and a growing number of scammers and business perils. There are enough moving parts to overwhelm anyone who is not actively...
Read More
As we wrote in our May 2008 blog post, there are some very good reasons and best practices for having your company name as keywords to trigger search engine PPC ads. However, there are also some potential “gotchas” that online advertisers and buyer of leads should be aware of. Essentially, you want to make sure...
Read More
In explaining website marketing and advertising, we often refer to the search engine results page as being like a split-screen television. The natural , organic results appear in the left/center of the page, and the ad results (called “Sponsored Links” in Google AdWords) display on top center and down the right side column. While both...
Read More
Have you recently calculated the marketing or advertising cost of generating an incoming telephone lead or purchase? If so, were you surprised? This post explains tracking phone numbers and recording of incoming calls. The three main benefits of call tracking are: 1-to determine the source of business, 2- to monitor lead quality, and 3- to...
Read More
In this posting, when we use “keywords”, it relates to search terms, also known as “queries”, which computer users type in the search box when searching online. The term “keywords” is also used elsewhere: regarding page code (“meta tag keywords”); and in describing content on web pages (“keyword density”). A computer user’s query with keywords...
Read More
In our experience with search engine advertising, one of its unique aspects is that, in addition to directly generating online sales or leads, its robust settings provide an excellent tool for business research and planning. In the creation and management of search engine ads, the campaigns, ad groups, and more granular settings gather a great...
Read More
Many business owners are surprised to learn that a website can look good, contain many pages of original content, and still not be found by the search engines. Or even when it gets traffic, the same site may not be effective at converting visitors from natural or pay per click traffic to customers. Depending on...
Read More
It takes more than an attractive website with a good content to be efficient at converting web visitors to customers. Lately we are seeing clients put more focus into conversions from their website. For our purpose, a conversion is defined as the desired action we want the customer who is visiting the website to take....
Read More
1 2 3