Need to Understand Metrics from Search Ads? Read them Backward

Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property.

Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these are […]

By |November 19th, 2015|PPC|0 Comments

TopSide Media Moves Headquarters to Round Rock Texas

After being in central Austin for 9+ years, TopSide Media has moved our main office to Round Rock Texas. Our new office address:

309 W Main St.
Suite 111
Round Rock, TX 78664

We are now located about 1/2 hour drive north of our previous central Austin location. For visiting clients, our new location features free, unmetered parking on […]

By |November 3rd, 2014|PPC, SEM, SEO|0 Comments

Business Owners: Are you unknowingly renting your website?

While driving traffic from search engine ads to our advertisers’ websites, we get to learn a lot about our clients and related issues that arise. One issue we see far too often is confusion about what part(s) of their website our clients own vs. unknowingly “rent” from a third party.

This can happen to any type […]

By |August 6th, 2014|PPC, SEM, SEO|0 Comments

New Street Address For TopSide Media Austin Texas

TopSide Media has moved our Austin office. Our new street address is 1300 West Lynn Street #206, Austin TX 78703. Our phone numbers and post office box have not changed. A few of the new features we are enjoying are additional parking, a conference room, and a second story view of the Clarksville neighborhood in […]

By |November 19th, 2012|PPC, SEM, SEO|0 Comments

Announcing a recent arrival to the TopSide team: Billy Walters

We’ve been needing to make this announcement for a while. By now, this news is about two months or more past the status of new. In spite of that, we are still really glad to be able to write about it, so here goes: the TopSide Media team is very pleased to welcome Billy Walters […]

By |July 7th, 2012|PPC, SEM, SEO|0 Comments

Search Results and Predictions for the Future: What Gets Let In Or Filtered Out

Most previous TopSide blog posts cover technical features of search engine marketing or measuring of phone calls from web traffic. Although one idea in this blog came from a technical tool we use in online ads, negative keywords, you’ll find today’s post different. Rather than a technical article, today’s post is a combination of observations […]

By |January 30th, 2012|PPC, SEM, SEO|0 Comments

TopSide Media featured on the Member Spotlight for Microsoft Advertising Accredited Professional program

Starting today, June 6, TopSide Media is being featured on the Member Spotlight for the Microsoft Advertising Accredited Professional program. On their website, an Accredited Professional will be featured each month. To visit our profile, you can use the following URLhttp://advertise.bingads.microsoft.com/en-in/topside-media-bing-yahoo. Note: the original article was removed, and the link goes to a subsequent article […]

By |June 6th, 2011|PPC, SEM, SEO|0 Comments

Practical Advice For Your Website Platform and Conversion Tracking

If you scroll through our previous blog posts, you may have noticed that they tend to be informative more than rants. Lately, though, we’ve run across a series of vexing challenges and delays getting routine, but necessary tasks done on the websites of clients. In our work, the school of hard knocks is always in […]

By |April 23rd, 2011|PPC, SEM, SEO|0 Comments

How To Get High Quality Inbound Links To Your Website

At TopSide, we like to keep the big picture in mind, but break complicated search marketing topics down into bite-size pieces. In today’s blog, I’m going to do a brief drill-down into inbound links to websites.

Before doing that, I’ll provide a bit of background. The category of inbound links comprises a major part of what […]

By |February 16th, 2011|PPC, SEM, SEO|0 Comments

Types of Search Marketing Platforms: Bid Management vs. Budget Based Platforms

In a blog in April of this year, I wrote about automated search marketing platforms and questions to ask providers. In today’s post, I’m going to briefly compare/contrast two types of automated platforms: bid management platforms and what we’ll call budget based platforms. We’re going to stick to how they work, what they do (and […]

By |November 21st, 2010|PPC, SEM, SEO|0 Comments