Blog

This is the second in a three-article series on business basics and digital advertising. In this article, we will apply principles learned from our sales experience before and after launching our agency more than 15 years ago. We will include examples to explain the points raised. Just because a discount can be done does not automatically...Read More

This is the first article in a three-part series on business basics, and how the apply to digital advertising. When we began our agency in 2005, some of the best advice we received was this: the first goal of business is to stay in business. And, to stay in business: have a plan, and avoid blunders....Read More

This post is about a geeky — but important and often overlooked — tactical aspect of PPC management. Rarely do advertisers have unlimited ad budgets, even if they get a very high return on their ad spend, or great cash flow. Rather, most businesses have a fixed, planned maximum budget. And even if their business model...Read More

Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property. Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these are...Read More

After being in central Austin for 9+ years, TopSide Media has moved to Round Rock Texas. Our new address: P.O. Box 27 McNeil, TX 78651 From our new location, TopSide Media will continue to provide top notch search marketing and PPC management services to clients in Austin, Round Rock and nationwide.Read More