Category

Pay Per Click
This is the second in a three-article series on business basics and digital advertising. In this article, we will apply principles learned from our sales experience before and after launching our agency more than 15 years ago. We will include examples to explain the points raised. Just because a discount can be done does not...
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This is the first article in a three-part series on business basics, and how the apply to digital advertising. When we began our agency in 2005, some of the best advice we received was this: the first goal of business is to stay in business. And, to stay in business: have a plan, and avoid...
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This post is about a geeky — but important and often overlooked — tactical aspect of PPC management. Rarely do advertisers have unlimited ad budgets, even if they get a very high return on their ad spend, or great cash flow. Rather, most businesses have a fixed, planned maximum budget. And even if their business...
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Sometimes to make a point, it helps to use examples from other industries. Today, to help explain PPC ads, I’ll borrow an example from a legal description of real property. Have you ever tried to read a township, range, and section legal description for real property? Or find one on a map? At first glance, these...
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After being in central Austin for 9+ years, TopSide Media has moved to Round Rock Texas. Our new address: P.O. Box 27 McNeil, TX 78651 From our new location, TopSide Media will continue to provide top notch search marketing and PPC management services to clients in Austin, Round Rock and nationwide.
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While driving traffic from search engine ads to our advertisers’ websites, we get to learn a lot about our clients and related issues that arise. One issue we see far too often is confusion about what part(s) of their website our clients own vs. unknowingly “rent” from a third party. This can happen to any...
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Most previous TopSide blog posts cover technical features of search engine marketing or measuring of phone calls from web traffic. Although one idea in this blog came from a technical tool we use in online ads, negative keywords, you’ll find today’s post different. Rather than a technical article, today’s post is a combination of observations...
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Starting today, June 6, TopSide Media is being featured on the Member Spotlight for the Microsoft Advertising Accredited Professional program. On their website, an Accredited Professional will be featured each month. To visit our profile, you can use the following URLhttp://advertise.bingads.microsoft.com/en-in/topside-media-bing-yahoo. Note: the original article was removed, and the link goes to a subsequent article...
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If you scroll through our previous blog posts, you may have noticed that they tend to be informative more than rants. Lately, though, we’ve run across a series of vexing challenges and delays getting routine, but necessary tasks done on the websites of clients. In our work, the school of hard knocks is always in...
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At TopSide, we like to keep the big picture in mind, but break complicated search marketing topics down into bite-size pieces. In today’s blog, I’m going to do a brief drill-down into inbound links to websites. Before doing that, I’ll provide a bit of background. The category of inbound links comprises a major part of...
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