search engine

Twelve Questions to Ask Providers of Search Engine Marketing

As it says on the home page of our website, web marketing is a complex topic. Every day, your market gets more fractured, and there are more options to consider on what to do about it. It seems that everything to do with the Internet expands except the number of hours in your day to […]

By |April 24th, 2010|PPC, SEM, SEO|0 Comments

An Overview of Conversions in Search Engine Marketing and Advertising

It takes more than an attractive website with a good content to be efficient at converting web visitors to customers. Lately we are seeing clients put more focus into conversions from their website.

For our purpose, a conversion is defined as the desired action we want the customer who is visiting the website to take. Conversions […]

By |March 1st, 2009|PPC, SEM, SEO|0 Comments

Search Engine Marketing and Advertising Choices for Local Businesses

Before going further, we should describe what we mean by local businesses. Some have asked us, “isn’t every business local to some place?” The answer is yes, however, for this discussion, a local business sells products or services to customers or clients in their local geographic area. In contrast, an e-commerce site that sells products […]

By |January 22nd, 2009|PPC, SEM, SEO|0 Comments