search

Search Engine Marketing and Advertising Choices for Local Businesses

Before going further, we should describe what we mean by local businesses. Some have asked us, “isn’t every business local to some place?” The answer is yes, however, for this discussion, a local business sells products or services to customers or clients in their local geographic area. In contrast, an e-commerce site that sells products […]

By |January 22nd, 2009|PPC, SEM, SEO|0 Comments

Why Online Searchers Often Do Not Include a City Name or Geodescriptor in Their Queries

From our experience with search engines, online ads, and local advertisers, we can say with certainty that searchers looking for products or services to be purchased locally often do not include the name of their city, town, or zip code in their searches. We’re talking a lot of the time…around half or more in some […]

By |September 21st, 2008|PPC, SEM, SEO|0 Comments