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Types of Search Marketing Platforms: Bid Management vs. Budget Based Platforms

In a blog in April of this year, I wrote about automated search marketing platforms and questions to ask providers. In today’s post, I’m going to briefly compare/contrast two types of automated platforms: bid management platforms and what we’ll call budget based platforms. We’re going to stick to how they work, what they do (and […]

By |November 21st, 2010|PPC, SEM, SEO|0 Comments

Twelve Factors To Consider When Having A Website Overhauled Or A New Site Built

Many business owners are surprised to learn that a website can look good, contain many pages of original content, and still not be found by the search engines. Or even when it gets traffic, the same site may not be effective at converting visitors from natural or pay per click traffic to customers. Depending on […]

By |April 5th, 2009|PPC, SEM, SEO|0 Comments