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Starting today, June 6, TopSide Media is being featured on the Member Spotlight for the Microsoft Advertising Accredited Professional program. On their website, an Accredited Professional will be featured each month. To visit our profile, you can use the following URLhttp://advertise.bingads.microsoft.com/en-in/topside-media-bing-yahoo. Note: the original article was removed, and the link goes to a subsequent article on...
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If you scroll through our previous blog posts, you may have noticed that they tend to be informative more than rants. Lately, though, we’ve run across a series of vexing challenges and delays getting routine, but necessary tasks done on the websites of clients. In our work, the school of hard knocks is always in session....
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At TopSide, we like to keep the big picture in mind, but break complicated search marketing topics down into bite-size pieces. In today’s blog, I’m going to do a brief drill-down into inbound links to websites. Before doing that, I’ll provide a bit of background. The category of inbound links comprises a major part of what...
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In a blog in April of this year, I wrote about automated search marketing platforms and questions to ask providers. In today’s post, I’m going to briefly compare/contrast two types of automated platforms: bid management platforms and what we’ll call budget based platforms. We’re going to stick to how they work, what they do (and don’t...
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Driving highly targeted traffic to your website is a critical step, but the landing page still has to convert that visitor to a lead or new customer. We recently helped one of our PPC clients whose online business was being adversely affected by slow page loading on their website. Their case could be useful to other...
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